This month
Coffee Subscription Product
Coffee subscription concept with cleaner retention-focused UX.
Updated the interface to balance emotional brand energy with practical pathways for first-time and returning buyers. The experience now emphasizes plan clarity, roast discovery, and delivery confidence.
Subscription plans
Choice architecture that reduces churn and supports daily routines.
Plan 01
Starter Box
Two approachable roasts with simple tasting cards for subscribers building daily routine.
Plan 02
Explorer Plan
Rotating microlots each month with style filters for espresso, filter, or cold brew.
Plan 03
Home Barista Plus
Priority support with brew calibration guides and advanced recommendations per setup.
Roast lineup
Product blocks with clearer value framing and less decorative noise.
Mountain Bloom
Fruit-forward Ethiopia profile optimized for pour-over and lighter body preference.
Night Shift Blend
Chocolate-forward house blend designed for espresso and milk-based home drinks.
Founder Reserve
Limited allocation lot with tasting story and premium gift-ready presentation.
Brew cycle
Operational flow that keeps beans fresh and subscribers informed.
- 1
Match
Capture brew method, flavor preference, and delivery rhythm in under two minutes.
- 2
Roast
Small-batch roasting scheduled near dispatch windows to preserve aroma and balance.
- 3
Deliver
Trackable shipment flow with proactive support and easy plan adjustments between cycles.